If you’re currently running an independent medical practice, it’s not an exaggeration to say that you have a lot on your plate. Although many people are returning to their healthcare providers (in person), one problem medical practices have always faced is the retention and growth of their patient volume.

Filling your waiting room with new faces may seem like a daunting task, but fortunately, there are strategies to increase patient volume that are worth considering. Once you’re familiar with these strategies, you can start creating a plan that works for you and addresses your specific needs. Let’s discuss how to increase patient inflow at your medical practice below.

Simplify the Scheduling Process

One of the most important components of rheumatology practice management is appointment scheduling. When you have a streamlined scheduling process in place, you can reduce no-shows, enhance patient satisfaction, and lessen your staff's workload.

When discussing how to increase patient inflow at your medical practice, it’s impossible not to mention the benefits of online scheduling software, integration of the electronic medical records software, and a comprehensive system to remind (and confirm) patient appointments. Many people find it difficult to schedule appointments during business hours; fortunately, scheduling software can make it easier for them to schedule an appointment outside of normal business hours. Another option includes utilizing email. Of course, you will need to ensure that your email is HIPAA-compliant.

Offering online scheduling request submission with convenient appointment times can help you make strides in improving the patient experience without needing staff to be present 24/7.

Establish Lines of Communication

Although you may be focused on bringing new patients to your practice, one of the best strategies to increase patient volume is to follow up with your current patient base. Taking the time to send out an email or schedule automated text message reminders can potentially increase patient visits. This is a simple, inexpensive way to show your patients that you care and are looking out for their wellness needs. 

Another way to foster relationships with your patients is to help them create a plan while they are in the office. If a patient is visiting your practice, remember to discuss the next steps before they leave. Let them know what their future actions should be and when you would suggest scheduling a follow-up appointment.

Take Steps to Boost Patient Reviews

When learning how to increase patient inflow at your medical practice, don’t overlook the significance of patient testimonials. The internet has drastically changed the way people select and interact with their healthcare. One of the most influential factors in a person’s decision can be the presence of positive — or negative — online reviews.

You can encourage your patients to leave a review for your practice in various ways. These can include sending them a follow-up email with a convenient link to leave a review or encouraging them to leave a review in person. Patient testimonials can show prospective patients what they can expect from your practice.

Enhance Your Online Presence

There are many strategies to increase patient volume; however, every method is not created equal. Some of the most effective and worthwhile strategies may involve increasing your online presence or upgrading the ways in which you use technology on a regular basis.

When building an online presence, it's important to focus on search engine optimization (or SEO). This may involve updating your website or starting a paid search campaign. Although you don't have to go overboard with SEO strategies, it's an excellent way to get more potential patients in front of your website. Once here, they may schedule an online appointment or call your office for more information about your practice.

Another way to increase patient engagement is to utilize social media marketing techniques to the fullest. This might involve using Instagram to share photos of your practice or creating a Facebook page to share optimized blog posts.

Improve the Operations of Your Medical Practice Today

When running an independent medical practice, it can be challenging to make yourself stand out within the healthcare market. If you want to attract potential patients, it’s vital to utilize marketing efforts that will target the specific audience you’re looking to draw in. One way to do this is to consult a professional team.

At TRABECULAR, our rheumatology practice consulting services in Voorhees, NJ, allow those who run medical practices to devise a strategy that meets their needs. Our services include data analytics, project consulting, human resources, management, and more. No matter the challenges you are facing, we can discuss ways to increase patient volume, improve cash flow optimization, and more.

When learning how to increase patient inflow at your medical practice, it’s crucial to know that you don’t have to manage everything alone. Get in touch with us today for more information about our services.